White And Co Battersea Power Station

Picture this: you’ve just moved into a swanky new flat inside a giant, Art Deco power station that used to belch coal smoke over London like a Victorian dragon with a bad cough. Welcome to White & Co at Battersea Power Station. It’s the kind of place where you can literally live inside a landmark, while your friends back home still brag about their “exposed brick” in a converted warehouse.

The Building Doesn’t Hum Anymore

Surprising fact: those four iconic white chimneys—you know, the ones on every Pink Floyd album cover—are not holding up the sky. They’re actually empty shells, like a theatrical prop. Inside, the old turbine hall is now a shopping mall with a lift that goes straight up into your living room.

Yes, you heard me right: you can buy a loaf of sourdough on the ground floor, then ride an elevator to your apartment that’s literally inside a chimney. It’s like living in a giant, steam-punk air fryer—but without the heat.

Apartments That Cost More Than Your Childhood Home

Let’s talk money, because White & Co is not for the faint of wallet. A one-bedroom pad here could set you back £800,000, which is roughly the same price as a small island (or a very, very good sandwich on a Tuesday). But here’s the joke: you’re paying for the bragging rights to say, “Oh, I live in the Battersea Power Station.”

Your mailman will be confused. Your Uber driver will take a photo. And your mother will ask, “Does it still have coal dust in the carpets?” (No, Mom. It’s all polished concrete and bespoke lighting.)

The Hidden Cinema and a Very Fancy Lift

This place has amenities that make your old gym membership look like a joke. There’s a private cinema that shows films you actually want to watch, and a lift that whispers you to your floor like a polite butler. The building even has a roof garden where you can watch the London skyline while sipping a kombucha that costs more than your first car.

But here’s the kicker: one of the old control rooms has been turned into a fancy event space. It still has the original dials and levers—so you can pretend you’re shutting down the national grid while waiting for your wine tasting to start.

White & Co. | Battersea Power Station

The Actual Downsides (Because They Exist)

Okay, let’s be real for a second. Living at White & Co means tourists will photograph your building 24/7. You’ll be walking your dog and suddenly a group of Japanese tourists will ask you to hold their selfie stick. It’s basically being a lighthouse keeper who has to smile about it.

Also, the train station is right next door. But hey, at least you can tell people, “My commute involves walking past a four-chimney colossus.” Try claiming that in an office in Croydon.

Conclusion: Should You Move In?

Only if you want to live in a place that’s famous, absurd, and unexpectedly cozy. White & Co is like that eccentric uncle who used to work in a factory but now runs a vegan café. Sure, it’s a bit over-the-top—but honestly, where else can you take a bath while staring at a 1940s power turbine preserved in glass?

Just don’t invite your parents over unless they’re ready to accept that you pay rent inside a national monument. And whatever you do, do not mention the price tag unless you want to hear them choke on their tea.